37 Ofertas de Marketing en Panamá

**Our Purpose**
_Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._
**Title and Summary**
Senior Specialist, Marketing
Overview
The Marketing & Communications team is looking for a Senior Specialist, Marketing to drive our consumer experience strategy forward by consistently innovating and problem-solving. The ideal candidate is passionate about the consumer experience journey, highly motivated, intellectually curious, analytical, and possesses an entrepreneurial mindset. This position is ideal for a dynamic, creative, and detail-oriented professional who is passionate about building strong brand presence through compelling storytelling and effective media strategies.
Role
- Executes marketing strategies and activities (includes advertising campaigns, promotions, sponsorships, trade shows, webinars, websites) by developing the business cases, identifying opportunities and leading the deployment across markets.
- Serve as the primary point of contact for creative, media and BTL agencies. Communicate campaign objectives, brand guidelines, and deliverable expectations clearly, ensuring alignment throughout the campaign lifecycle.
- Work closely with creative agencies to develop campaign concepts, messaging, and visual assets. Participate in brainstorming sessions, review creative proposals, and provide constructive feedback to guide agencies toward on-brand solutions.
- Media Planning: Partner with media buying agencies to build strategic media plans that maximize campaign reach, frequency, and engagement across relevant channels
- Project Management: Oversee the campaign timeline, ensuring all stakeholders meet key milestones and deadlines. Coordinate internal reviews, manage asset approvals
- Tracks budget for marketing programs, and raises awareness when programs are not on track against budget's cadence. Work with the finance planning team and agencies to reconcile costs.
- Collaborate with agencies and internal analytics teams to gather and review campaign performance data. Assist in preparing post-campaign reports, highlighting successes, areas of improvement, and actionable insights.
- Prepare regular status updates and present campaign progress to internal stakeholders, including marketing, sales, and leadership teams.
All About You
- Works effectively across teams and with internal and external partners; facilitates productive discussions and problem-solving.
- Experience working on projects that require collaborating with multiple internal and external stakeholders.
- Demonstrates originality in approach to campaign ideation, messaging, and visual expression.
- Articulates ideas clearly, both in writing and speaking; adapts style for different audiences.
- Manages time, priorities, and resources efficiently to deliver results within deadlines and budgets.
- Evaluates performance data objectively and provides actionable recommendations for improvement.
- Experience developing presentations by creating content and articulating a story with a clear point of view.
Corporate Security Responsibility
Every person working for, or on behalf of, Mastercard is responsible for information security. All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and therefore, it is expected that the successful candidate for this position must:
-  Abide by Mastercard's security policies and practices;
-  Ensure the confidentiality and integrity of the information being accessed;
-  Report any suspected information security violation or breach, and
-  Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
**Corporate Security Responsibility**
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
+ Abide by Mastercard's security policies and practices;
+ Ensure the confidentiality and integrity of the information being accessed;
+ Report any suspected information security violation or breach, and
+ Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

En CHT Consulting ayudamos a las empresas a crecer con tecnología, automatizaciones y estrategias digitales de alto impacto. Somos especialistas en:
br>Implementación y personalización de Odoo. < r>Automatizaciones con IA y CRM inteligentes.
Desarrollo de integraciones y sistemas a la medida.
Capacitación y cursos en transformación digital. < r>Herramientas de IA propias.

Buscamos a un/a Especialista en Estrategias de Marketing y Mercadeo que lidere la parte estratégica de la empresa, diseñando, ejecutando y midiendo planes que posicionen nuestras marcas y productos en Panamá y LATAM.
Responsabilidades
Diseñar e implementar estrategias de marketing digital y mercadeo alineadas con los objetivos comerciales. br>Posicionar los servicios de CHT (automatizaciones, Odoo, cursos, CRM inteligente, integraciones, Hanna Prodigy, etc.).

Desarrollar campañas de generación de prospectos y embudos de conversión. Analizar tendencias de mercado, competencia y oportunidades de expansión. br>Coordinar con el equipo de ventas y tecnología para crear propuestas de valor coherentes. br>Medir KPIs de marketing y optimizar resultados constantemente.

Requisitos
Formación en Marketing, Publicidad, Comunicación o carreras afines. < r>Experiencia mínima de 3 años en marketing estratégico o digital. Conocimientos en CRM, automatizaciones, embudos de ventas, inbound marketing y herramientas de analítica. br>Habilidades en redacción, comunicación y gestión de proyectos. Creatividad, mentalidad analítica y orientación a resultados. < r>
Valoramos mucho si tienes experiencia en:
Odoo o cualquier ERP/CRM.
Plataformas de automatización (Make, Zapier, GHL, etc.). br>Estrategias de marca y posicionamiento digital.
Creación de cursos o contenido educativo.