3 Ofertas de Director de Marketing en Panamá

Permanent Regular

Job Description:

Pluxee is a global player in employee benefits and engagement that operates in 31 countries. Pluxee helps companies attract, engage, and retain talent thanks to a broad range of solutions across Meal & Food, Wellbeing, Lifestyle, Reward & Recognition, and Public Benefits.

Powered by leading technology and more than 5,000 engaged team members, Pluxee acts as a trusted partner within a highly interconnected B2B2C ecosystem made up of more than 500,000 clients, 36 million consumers and 1.7 million merchants.

Conducting its business as a trusted partner for more than 45 years, Pluxee is committed to creating a positive impact on all its stakeholders, from driving business to local communities, to supporting wellbeing at work for employees while protecting the planet.

Pluxee is a global player in employee benefits and engagement that operates in 31 countries. Pluxee helps companies attract, engage, and retain talent thanks to a broad range of solutions across Meal & Food, Wellbeing, Lifestyle, Reward & Recognition, and Public Benefits.

Powered by leading technology and more than 5,000 engaged team members, Pluxee acts as a trusted partner within a highly interconnected B2B2C ecosystem made up of more than 500,000 clients, 36 million consumers and 1.7 million merchants.

Conducting its business as a trusted partner for more than 45 years, Pluxee is committed to creating a positive impact on all its stakeholders, from driving business to local communities, to supporting wellbeing at work for employees while protecting the planet.

Your next challenge

Design, lead, and execute comprehensive product development and marketing strategies aligned with the company's business objectives, through the identification of growth opportunities, effective product lifecycle management, coordination of cross-functional teams, and the implementation of innovative initiatives that strengthen the value proposition, increase market share, and ensure competitiveness against emerging trends.

What you'll be doing:

• Drives product development and product management throughout the lifecycle, identifies trends, needs, and growth opportunities.
• Defines and leads the product marketing strategy to be implemented across the company.
• Works with a cross-functional team (CFT) to define all aspects of the product (value proposition / specs / target group, etc.) to be launched.
• Leads the definition of the business case, business requirements, product, digital design specifications, prioritization, feature approval, and launch criteria.
• Continuously assesses risks and opportunities and makes course corrections whenever necessary during the product development process.
• Identifies emerging competitive trends and segmentations in the product area and finds ways to adapt current products / develop new products to stay ahead of the competition.
• Provides guidance on all key elements of the product marketing mix, in clear alignment with the marketing, sales, and country trade marketing teams: value proposition, pricing guidelines.
• Conducts surveys and performs A/B testing, especially on the proposed UI/UX.
• Oversees product development project management (NPD): feature prioritization, roadmap planning, effective project management.
• Develops and implements marketing strategies to increase brand awareness and market share.
• Oversees all marketing activities, including advertising, promotions, and digital marketing.
• Conducts market research to understand consumer behavior and preferences.
• Collaborates with sales teams to align marketing strategies with business objectives.
• Manages the marketing budget and allocates resources effectively.
• Develops and implements product development strategies to achieve business objectives.
• Oversees product development activities and initiatives.
• Monitors and reports on product development performance metrics.
• Collaborates with senior leadership to align product development strategies with business objectives.
• Manages relationships with stakeholders and key partners.
• Provides leadership and direction to the Products, Marketing, and Trade Marketing teams.

You're a match:

• Bachelor's Degree in Marketing, Business Administration, or related field
• An MBA or Master's degree is a strong plus
• Between 10 to 15 years of experience in Marketing and Product, with more than 5 years leading teams.
• Proven expertise in B2B environments within global companies is preferred.
• Experience reporting to the C-Level is highly valued.
• Fluency in English and Spanish is a must, additional languages are a plus.

To get this challenge

• Video call with TA Expert
• Video call or face-to-face with Hiring Manager
• Video call or face-to-face with Senior Stakeholder

Your location

Panama City, hybrid scheme

• Happy at work

1) A meaningful job: Be the change Help us build the future of employee benefits by bringing to life sustainable and personalized experiences and contribute to make a real impact on millions of lives. Our business model delivers not just for individuals but their communities too, by supporting local businesses and economies.

2) A great culture: People matter – a lot Be part of a multicultural team that moves as one in a fast paced and innovative environment. We respect and care authentically about our people, we embrace wellbeing and work-life balance, new ideas and we have a lot of fun

3) An empowering environment: Be yourself At Pluxee we proudly embrace diversity and value the uniqueness of our talents, fostering an inclusive work place where all abilities are celebrated, and equal learning and growing opportunities are a given.

Únete a esta innovadora empresa de marketing digital

Especializada en transformar la presencia digital de sus clientes mediante el uso de inteligencia artificial avanzada, análisis predictivo y creatividad sin límites, combinan datos de vanguardia con estrategias personalizadas para ofrecer soluciones de marketing que no solo cumplen, sino que superan las expectativas.La empresa colabora con compañías visionarias para impulsar su crecimiento en el dinámico mundo digital.Su enfoque es holístico: desde la creación de contenido impactante hasta la optimización de campañas en tiempo real, garantizando resultados medibles y sostenibles.Estamos buscando un Director de Marketing su nuestro equipo en Panamá.

¿Cuáles serán los principales desafíos del cargo?

Desarrollar y ejecutar estrategias de marketing integrales que impulsen el crecimiento de la empresa y de sus clientes a nível internacional.Supervisar todas las actividades del área, incluyendo campañas de publicidad, marketing digital, relaciones públicas y eventos.Analizar el mercado y la competencia para identificar oportunidades y amenazas, y adaptar las estrategias de marketing en consecuencia.Colaborar con equipos internos (Diseño, Gestión, Datos, Desarrollo) para el lanzamiento de campañas conjuntas.Asegurar la calidad en cada proyecto, servicio y entrega, manteniendo altos estándares y coherencia con las directrices de la marca.Gestionar el presupuesto de marketing y asegurar el uso eficiente de los recursos.Coordinar y gestionar el lanzamiento de campañas locales e internacionales, realizando una evaluación y análisis previo de todas las informaciones para la implementación adecuada de cada necesidad.Supervisar y controlar la aplicación adecuada de las directrices y códigos de marca, de acuerdo con los manuales de marca y kits de herramientas del cliente.

¿Qué valorizamos?

Graduados en Administración de Empresas, Marketing, Publicidad o áreas afines.Experiência mínima de 5 años en roles similares en la industria.Excelentes habilidades de comunicación y presentación.Capacidad de gestión y coordinación, con experiência en trabajo en equipo en entornos dinámicos y conocimiento e interés por nuevas tecnologías.Conocimiento en la coordinación y lanzamiento de campañas (On/Off) y relación con equipos de cuentas y creativos.Fuerte capacidad analítica y orientación a los detalles.Bilingüe en español e inglés.Consideraciones de la posición El objetivo principal es entender las particularidades de cada cliente y establecer relaciones sólidas con ellos para alinear los objetivos trimestrales y apoyar la gestión comercial.Además, contribuirás al planeamiento anual y trimestral, identificando acciones clave para impulsar el crecimiento de cada cuenta, planificación de campañas y análisis de la competencia.Coordinarás acciones con el equipo de Ventas y Marketing para implementar estrategias efectivas en cada cliente.

¿Qué ofrecen?

Salario competitivo acorde con el rol de Director.Bono anual basado en el rendimiento y cumplimiento de objetivos.Semana adicional de vacaciones entre feriados.Seguro médico privado.Plan de retiro.Modelo de trabajo híbrido: teletrabajo con disponibilidad para viajar a las oficinas centrales en Panamá y otras ubicaciones internacionales según sea necesario.Valoran la innovación y el espíritu emprendedor en cada miembro de su equipo.Fomentan un ambiente de trabajo colaborativo donde las ideas frescas y creativas son bienvenidas y promovidas.En este equipo, cada voz cuenta y cada idea tiene el potencial de transformar el futuro del marketing digital.Dedicados a construir un entorno donde la creatividad y la tecnología se fusionan para lograr resultados extraordinarios.

Queremos conocerte